ekugler
Ed Kugler

Ed Kugler

Ed founded Direct Hit Inc. in 1997 and joined the Consultleague group of consulting professionals. As a former Vice President of Worldwide Logistics for Compaq Computer, Ed brings an immense amount of experience to Consultleague. Direct Hit provides products and services to help individuals and corporations change for improved performance and profit. The offering is separated into the areas of consulting, speaking, seminars and products. The philosophy behind Direct Hit is to help individuals and companies survive, change and succeed, in spite of today's avalanche of corporate catch-phrases and fads. Ed created and maintains efforts in this regard through the Direct Hit website at www.nomorebs.com.

Ed has undertaken a variety of engagements to achieve varied client objectives. The objectives include executive effectiveness improvement through Leadership & Management Coaching, Mentoring and Training; improved operations through Supply Chain Strategy and Operations Improvement; equipping clients to for change success through Change Leadership & Project Management services and "preventing train wrecks" by supporting client ERP Implementations.

Ed provides the services personally and through his Consultleague partners. Ed has been quoted, "We help people get to the truth, quickly, and then they can see the forest and the trees". On one recent engagement the CEO named Ed his 'Senior Vice President of Truth'.

These services are delivered from a base of experience grown during a wide variety of roles. Before forming his company Ed's career included the position of Sr. Vice President of Operations & Quality of a Symbol Technology division (by acquisition). During his tenure he instituted a new product rollout process, redesigned the Quality function successfully completed and ERP implementation.

Ed also spent four years as a Compaq executive chartered to establish a logistics function for the rapidly growing company. His responsibility covered operations around the world, with 22 direct reports, 2200 operations people and a budget of $1.6 billion. The functions he managed for Compaq included warehousing, inventory, transportation, SAP implementation for logistics, order management and customs/export compliance. His team reduced overall logistics costs (all-inclusive) from 11.7% of sales to 6.5% in three years.

Before joining Compaq, Ed was a Director for the Pepsi Corporation. He had a variety of roles with Pepsi including Director of Reengineering, Director of Delivery and Area Distribution Manger. These successively more responsible roles were focused in the area of operations and most deeply in distribution. His role as Director of Delivery included responsibility for improving all warehouse operations in the United States and Canada. As Area Distribution Manager he had 18 warehouses and a 2200 vehicle fleet operation.

Ed also spent a number of years with Frito-Lay. During this time-span, Ed was responsible for new plant and warehouse start-ups, new business ventures, union elections and decertifications and the corporate migration to self-directed work teams He was operationally responsible for all delivery to 12 states from 5 transportation centers and a Regional Warehouse serving 6 manufacturing centers.

Ed has attended Burlington County (NJ) Community College, Akron University, Kent State University, Northwestern University, and the University of Texas. Ed also served four years with Honorable Discharge including two consecutive years in Vietnam. Awarded nine different awards including two Purple Hearts and the Vietnamese Cross of Gallantry.

Ed is also an accomplished author haven written 'Dead Center - A Marine Sniper's Two-Year Odyssey in the Vietnam War'; 'How To Lead Logistics Change' and 'A Dozen Things I Learned About Life as a Marine Sniper in Vietnam'.

Return to Typical Backgrounds